18th September

Institutional C. = Education + Pblic interest + Possitive values + Communitary values

Law of Advertising and Institutional Communication of the Basque Autonomous Community

1. Informing the citizens about their rights and obligations.
2. Informing the citizens about elections.
3. Broadcasting information about new laws.
4. Broadcasting information about public jobs.
5. Advising about security and order rules.
6. Announcing preventive controls.
7. Promoting sales and investments.
8. Difussion of the Basque language and our historical heritage.
9. Broadcasting information of public interest.

Commertial Communication: "If you cannot change what a product is, you can change what it means"

N.G.O.s and political parties?

The case of Sadiq Khan and the Mayor of London
The case of the platform to deffend the Navarran flag.

Political party =/= Government

Lesson 2. Persuassive Communication

Attitude =/= Behaviour

Adversiting =/= Propaganda

Attitude = Emotions + Beliefs + Experience

1. Credibility.
2. Charm.
3. Power.
4. The message.
5. The receiver.
6. Previous knowledge.
7. The mood.
8. The channel.
9. Disruptive elements.